Each of the following presentations can be delivered separately or together as an all day workshop. All programs are approximately 2 hours long and can be custom tailored to your audience. If requested, Michael will customize a program specifically for your group using key points you choose. Michael's presentations are lively, entertaining, imformative and fast paced. He draws on years of experience in working with the media and drives his message using vivid stories and anecdotes to create an experience that both motivates and inspires!
PLEASE NOTE: Publicity is a broad topic and has different applications such as "local market exposure",
"national campaigns", "book publicity" and "marketing publicity". Because different audiences have
different goals and desired outcomes, Michael requires that he conduct a brief interview with your event team
prior to delivering one of his Expose Yourself publicity programs.
This allows him to determine which of the following bullet points would best serve your group. Of course you
are welcome to request he cover them all, however some may be inappropriate for your group and may require
additional time.
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"Expose Yourself"
How to Get Free Exposure for any Product, Service, Company or Cause!
Who Should Attend...
Business Owners - Entrepreneurs - Commission Sales People
Media exposure is the most powerful marketing, branding and advertising strategy available to corporations, small business owners and comission sales people.Business owners and sales professionals that fail to learn to harness the enormous influence that publicity offers will never reach their full profit potential. The ideas presented in this program are proven, timeless and instensely effective. This program is fully customized for your group and will cover any number of the following bullet points depending on your needs.
In this program your group will learn:
*How the media really works
*How the media finds stories and where
*How to approach reporters and producers
*Who decides what stories get in print or on air
*How to create long term media relationships and why you must
*Creating an implied endorsement
*Using the media to establish yourself as your industry's expert
*How to write releases that get read
*The most important part of your release - do this wrong and you're in the trash
*Ways to increase the chances your story gets told
*Who to contact and when
*Best days of the week to contact the media (Best times too)
*How to get on radio and television
*How to pitch reporters and producers
*What to do if you're told no
*When to fax, email and when to call
*Emailing a release - don't do this!
*How to write articles for magazines
*What to do with these articles after they run
*Using reprints
*Wire Services (The pros and cons)
*Clipping Services
*Using RSS and ATOM feeds
*Words that ensure your releases get thrown out (You must avoid this list)
*Things all reporters hate
*Creating newsworthy events
*Media; It's not just radio, TV and Newspapers anymore
*How to create story hooks
*Piggybacking national stories
*Capitalizing on slow news days
*How talk radio producers find guests
*How to get your own radio program
*Reasons to contact the media (There are dozens of them)
*How to recycle your publicity
*Internet based publicity
*Using YouTUBE, Google Alerts, MySpace and Facebook (As well as other social network sites)
*Hot trends in mass media marketing
*And more...
Whether your audience wants to promote a local business or get national exposure, Michael has the answers. Michael will set aside time during every presentation to take questions from your group.
And he will prove that any business can get tons of free publicity by crafting story ideas or hooks during
the program using the products or services offered by your attendees.
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"Dirt Cheap Marketing"
Create an endless stream of new customers without spending a dime
Who Should Attend...
Business Owners - Managers - Marketing Executives - Independent Contractors - Commission Sales People
Yes you can grow a business without the expense of traditional advertising. During the past decade traditional or institutional advertising has gone into overdrive. Consumers are so overwelmed with this constant barrage of promotion and glitz even the most compelling advetisments are being lost in the clutter. To make matters worse this relentless pursuit of customers has given birth to something more than a skeptical consumer, it's created a hostile one.
This program builds off the proven concept of "consultive selling". Cheapskate Marketing is about Consultive Advertising. These are Michael's most powerful and effective methods for growing a business by establishing yourself and your firm as the industry leader and rising above the din of advertising noise.
In this program Michael will give a brief overview of publicity and how the media operates.
In this program your group will learn...
*Why traditional advertising is failing to attract new customers
*Trends in advertising including the internet
*The enormous impact of Social Networking sites (This is the future of advertising and marketing)
*Why customers buy from one firm over another
*Clever ways to capture customer data
*How to write articles and get them published innational magazines
*How to use article reprints as marketing and direct mail pieces
*Where to locate the hottest mailing and call lists imaginable - this one is painfully effective
*Using free phone consultations to make you phone ring
*The power of spaced repetition
*How to sell to entire groups of interested prospects
*How to get groups of prospects to pay you to sell them
*Creating newsworthy events to get free publicity
*Creating prospecting newsletters and ezines
*Get people to call to hear your sales pitch and you don't even have to speak to them
*Delivering public prospecting seminars
*Niche Marketing techniques
*The secret world of list brokers and what they don't want you to know
*How to get your message told on radio and TV for free
*Advanced networking strategies - It's called AMBUSH NETWORKING
*The one thing you must have if you're in business and it's free
*What should your business card have on it if you're in sales
...and much more!
Ready to give your sales people, association or business group members the most powerful, proven and practical business marketing training available?
Then book Michael today
Contact us at Michael Hart SpeaksLLC
866.238.5294
or email us at info@MichaelHartSpeaks.com 